Who do you wear pink for?

“Who do you wear pink for?” That’s the question of the month here. PinMart really does want to know who you wear pink for. Your mother? Grandmother? Sister or daughter? Best friend or coworker? A combination? Or maybe even someone like your dad or brother? Considering breast cancer is the single most prevalent form of cancer found in women, chances are your reason for wearing pink is very specific, and heartfelt. You’ll be asked this question all month, and if you keep wearing your breast cancer awareness ribbons, it’s something you’ll continue to be asked year round.

Personally I’ve been asking that a lot, working on our Facebook and twitter pages, talking with customers and supporters, hearing their amazing stories of struggle and success. Women are sending memoirs to our office, and songs they’ve written, pictures of loved ones lost and other mementos to signify this life-changing disease. And these women are all amazing. But then I went and turned the question around on myself: who do *you* wear pink for? Me? Well… thankfully, no one.

I’m one of the rare ones who knows of no one personally who has been diagnosed with breast cancer. Prostate cancer, brain cancer, bone cancer, sure, but breast cancer? Nope, not a single family member or friend has ever come to me with that news. And while I count myself amongst the luckiest of all for not having a story of my own to tell, I do feel a little bit left out when I hear these amazing stories of triumph and dedication. It makes me feel like perhaps I haven’t earned the right to wear breast cancer awareness ribbons.

But then I think about all of the women who perhaps don’t have a large group of friends and family to rely upon, who are almost alone in their struggle, and suddenly my reasons for wearing pink are clear: I wear pink for a cure. It doesn’t matter at all that I don’t have one singular person in mind when I pin awareness ribbons on, it just matters that I do. Because something I’ve learned from listening to other peoples’ stories is that breast cancer survivors are a community, and they’re extremely inclusive.

So who do *I* wear pink for? For all of you, and for a cure.


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