So I ask you, which is better: to be mainstream trendy or hipster/indie cool? Personally I think it’s great to be either, and to just appreciate whoever it is that embraces you. I’ve seen a shift in custom lapel pins towards the quirky, the proud, and the unique, on social media and on websites like Etsy and Ebay. Individuals are coming to me to make lapel pins that speak for them, instead of waiting for someone else to do it for them. There was even an article recently discussing this, and I think it’s spot on.
It’s just another way the internet is liberating small businesses, because whereas an entrepreneur in Colorado wanting to sell political slogan lapel pins might not find a large enough customer base using a brick and mortar store, now has a flood of fans and paying customers because they shared their “Feminist with a to-do list” custom pins on Instagram. They were able to reach millions of viewers instead of the few dozen who might pass by their store out in Bolder.
Another thing I love about it is it makes niche interests and beliefs accessible. Fans of obscure bands (The Records, anyone? Or Fever Marlene?) can now easily display their obsession on their jacket, backpack, or anywhere else thanks to another fan somewhere else in the world who came to a pin company like us and got 100 custom lapel pins cranked out. Fans of obscure movie quotes, cat lovers, retro ads and slogans, topical memes… and really, just a LOT of cats. There is literally a lapel pin for everything and everyone now. Honestly, there’s probably a few dozen pins out there for everyone on every topic.
And so I raise my glass to you, internet entrepreneurs, and to your 100-200 custom lapel pin orders. You might be a small business, but you’re single-handedly bringing the world together, one bowtie-wearing-Scottish-Fold-cat lapel pin at a time.