Love it or hate it, the ALS Ice Bucket Challenge has had a big impact not only on the ALS community and the research that is being done to help alleviate and eventually eradicate the disease, but also on how we view and experience the act of giving. Creating an active way to give back, and providing a platform for us as Americans to show off, as we so seem to like to do, while also building awareness and funds for a critical disease was a brilliant idea. Some feel it has gone too far and turned into more of a publicity stunt than anything else, but the numbers don’t lie: $80 million dollars have been raised in response to the ice bucket challenge. That’s compared to the under $2 million raised by this time last year.
And when the likes of Bill Gates and Superman have done it, it was a no-brainer for our fearless leader, Steve Geyer, president of PinMart, to do it as well. Posted last week on our Facebook page, Mr. Geyer took the plunge and donated to the cause on video, wearing awareness ribbon lapel pins on his shirt as he did so. Even living in Florida, a bucket of ice water is a bit more than refreshing! So we wanted to thank him for his donation, his bringing awareness to the cause, and everyone else who has done the same.
For those out there not keen on the challenge, for whatever reason, there are still so many other ways to contribute to ALS, or any other cause near and dear to your heart. Purchasing products that donate proceeds to charities is a great way to give back and get a little bit in return. Various awareness ribbon lapel pins on our site result in donations to causes when you purchase them through us, as well as other products, from rubber bracelets to lanyards. And of course you can participate in runs, bake sales, and other fundraising activities. Or just go to the website of your favorite charity and click “donate” to do your part with as little muss and fuss as you please!
Whatever your feelings on the ice bucket challenge, this phenomenon has raised awareness not only for ALS, but about the idea of donating and charities in general. It is reshaping how we as Americans give, and that’s unequivocally a good thing. Everyone can donate something, be that time, money, or products like awareness ribbons, to their favorite cause. From the controversial to the conventional, donations create change. Do your part!