I do a lot of writing for a living. I write this blog. I write about 50 emails a day. I write SEO content. I write a pretty eloquent grocery list even, if I do say so myself. But something I’ve realized since working for PinMart is that if the pen is mightier than the sword, and a picture is worth a thousand words, then lapel pins must be mightier than a thousand swords… does that make sense?
Basically I grew up believing in the power of the written word, and while I still believe that, I’ve come to understand and appreciate the power of an image, be that a photograph or a really great company logo. People connect instantly with certain images, designs, colors, whereas something like a powerful article or a great book take time to savor and connect to. It’s the instant gratification that makes images so powerful. And lapel pins are all about image. Be that an awareness ribbon to represent passion for cancer research, a campaign button that carries all the hopes and dreams of the candidate, or the pride and gratitude that’s felt by the recipient of a recognition pin for hard work and good service. None of those things need have a single letter, much less a whole word, on them, and they will still get the reaction they were looking for, and that’s extremely impressive.
Of course, words are still “in”, and you’ll find a lot of them on lapel pins. In fact, often people want too many words on their pins and I have to help them scale back because let’s face it, you can’t get the entire Declaration of Independence on a pin the size of a quarter. But you could get a design that represents the Declaration, and the connection would be made.
Whatever you use lapel pins for, keep in mind the bigger picture, if you’ll excuse the pun. And be careful, because not only are lapel pins worth a thousand swords, but those posts can be kinda sharp too.